Local businesses take the most prevalent space within Search Engine results. Occupying that spot is incredibly important if you are a local business and a user has searched for something relevant to your product or service. Not only does it show your companies name, but it offers directions to your location, it shows opening times, it directly links to your website and on mobile and users can even press a button to call your business within a single tap.
It also gives your customers the chance to read or write reviews about their experience when visiting your business. Online reviews are incredibly important when it comes to Local SEO. Not only do more positive reviews rank your website higher in search results but “88% Of Consumers Trust Online Reviews As Much As Personal Recommendations“.
A citation is a reference to your local business address, phone number and company name as well as business categories, opening hours and other general information about your local business. These usually take the form of local business directories.
Some websites are regarded more highly than others for citations – websites are ranked by their Domain Authority, set by Google so a Yell.com citation would be seen as more reliable than a much lesser populated or lesser-known directory. However, depending on your business category, some niche-related websites could be seen as more significant than usual.
It is incredibly important to make sure that citations are consistent across the board or it could have a negative effect on your local search ranking position. For example, if one directory states that you are open until 3pm when Google’s directory believes you are open until 5pm, Google will be unsure if the information you have submitted to their own local business page is correct and it could devalue your rank.
Consistency across citations is incredibly important as the information can be cross-referenced over a number of directories and websites, making it a lot more credible. This is where citations can become incredibly frustrating to deal with as a change to your business (rebranding/mergers/acquisitions/any change large or small) would need to be changed over potentially hundreds of directories.
At DesignSEO, we manually enter citations to all major platforms, creating robust and accurate citation data. We then we use software which allows us to edit or add to multiple citations at once. We also monitor citations for any inconsistencies so they can be fixed straight away and avoid any damages to your reputation, ranking and revenue.
With over 15 years in the SEO business, we know exactly what to do to get you ranked high for the searches that will generate leads for your business. Search Engine Optimization is one of the most sought-after marketing strategies because it keeps new customers coming and every visit has a high chance of converting into a customer.
We work with clients big and small across a range of sectors and we utilise all forms of media to get your name out there in a way that’s right for you. We believe that analysis of your company and your customers is key in responding effectively to your promotional needs and we will work with you to fully understand your business to achieve the greatest of publicity possible. We have over 10 years of experience in branding and we strive to achieve the following: develop, empower, enable and maintain.
With over 10 years of SEO experience, we have a proven track record of vastly increasing the page rank for your website and will get you to the top of Google. We do this with Google-certified techniques for both off-site SEO such as link-building, social media marketing, and competitor analysis, as well as on-site SEO such as carefully considered content marketing with keyword research, UI/UX improvements and website speed. I can analyse which keywords should be focused on, showing search trends amongst your target audience.