Why is Search Engine Optimisation Important?

The image to the left is a heatmap of where the users eye is drawn to upon reaching a search resultt page on Google. Around ~33% of all clicks through from a search engine’s reults page are from the top 3 links. 18% of clicks go to the first ranked page on a search results page, whilst 10% of clicks go to the second position, and 7% of organic clicks go to the third position.

Further down the page shows the average percent of clicks for search engine ranking positions but with most statistics showing 33%-50% of click going to the first three results shown on a page, this shows just how important getting to the top of Google for your keywords is.

 

  1. 93% of websites visites are referals from a search engine.
  2. 80% of the links search users click on are organic.
  3. Around 80% of users completely ignore the paid ads, simply focusing on the organic results.
  4. 75% of users never view past the first page of search results.
  5. There are more than 100 billion searches being conducted each month globally.

What factors decide your website’s Google ranking?

Well, that’s a tough question. There are at least 200 factors that, with varying degrees of importance, help decide your placement within a search engine. As SEO analysts and specialists, we can find which of these factors are more important to your website’s ranking as well as what could be improved and what is missing.

Domain & Hosting Factors

Page-Level Factors

Site Level Factors

Backlink Singals

User Experience Factors

Algorithmic Factors

Social Media Signals

Brand Factors

Security & Anti-Spam Factors

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Local SEO

Local businesses take the most prevalent space within Search Engine results. Occupying that spot is incredibly important if you are a local business and a user has searched for something relevant to your product or service. Not only does it show your companies name, but it offers directions to your location, it shows opening times, it directly links to your website and on mobile and users can even press a button to call your business within a single tap.

 

It also gives your customers the chance to read or write reviews about their experience when visiting your business. Online reviews are incredibly important when it comes to Local SEO. Not only do more positive reviews rank your website higher in search results but “88% Of Consumers Trust Online Reviews As Much As Personal Recommendations“.

 

Find out more about Local SEO

Key Features

We integrate over 200 Google-certified Search Engine Optimisation factors into our SEO analysis and techniques.
Search Engine Optimised Framework
Fully Responsive Page Layouts
E-Commerce Product SEO
Google Analytics & Search Console
Longform KSI Analysis & Optimisation
Google Local Business SEO Optimisation
Highly Optimised Lead Generation Pages
On-site Search Engine Optimisation
Social Network Intergration with SEO
USER INTERFACE / EXPERIENCE FOCUSED
Content Marketing Designed SEO
Increased Online Brand Presence
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We will give you a free analysis of your websites search engine performance and we can improve it within 72 hours

Your Free SEO Analysis

Proven, Top-ranked in Google

With over 15 years in the SEO business, we know exactly what to do to get you ranked high for the searches that will generate leads for your business. Search Engine Optimization is one of the most sought-after marketing strategies because it keeps new customers coming and every visit has a high chance of converting into a customer.

Deep Keyword & Competitor Analysis

Optimised for Google Local Business

Page Speed Optimisation

On-Page Keyword Analysis

Social Network Automation & Scheduling

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We will understand your brand & your customers


We work with clients big and small across a range of sectors and we utilise all forms of media to get your name out there in a way that’s right for you. We believe that analysis of your company and your customers is key in responding effectively to your promotional needs and we will work with you to fully understand your business to achieve the greatest of publicity possible. We have over 10 years of experience in branding and we strive to achieve the following: develop, empower, enable and maintain.

Getting you to the top of Google


With over 10 years of SEO experience, we have a proven track record of vastly increasing the page rank for your website and will get you to the top of Google. We do this with Google-certified techniques for both off-site SEO such as link-building, social media marketing, and competitor analysis, as well as on-site SEO such as carefully considered content marketing with keyword research, UI/UX improvements and website speed. I can analyse which keywords should be focused on, showing search trends amongst your target audience.